That's all well and good, but it's also not to say that brands aren't "extremely important" to Facebook games today. Playfish GM John Earner made the quip to GamesIndustry.biz during a recent interview. According to Earner, the Facebook game space is growing increasingly crowded. In other words, big time creators like Zynga, Playfish and wooga have a competitive advantage.
"So I think brands are now extremely important, and I think that you either are a big player in the space already and you have an installed base of users, or you have a... man, otherwise I think you're in big trouble," Earner said to GI.biz. "It has just become a much more mature platform, and I'm not saying somebody can't rise up from the bottom--sure they can--but the barriers to entry now have changed in a big way and it's become a lot harder. I see that trend continuing, but at the end of the day, though, a brand is never a replacement for a good game. If you have a great product and a great brand, you'll have a lot of success."
Branding in Facebook games has become almost a norm among the top developers and games. While Zynga has been a bit slow on the uptake when it comes to branded games, the company has employed the pull of major celebrities and companies for some time now. And soon, the company will have its very first branded game: Adventure World: An Indiana Jones Game.
We've been told before that the day of the indie game creator on Facebook is through. However, Earner may be right--just look at games like Weeds Social Club and Dexter Slice of Life. While the latter does add refreshing new gameplay, neither of which have exactly taken off, according to AppData. Sadly, it'll eventually be first instinct to see whether Feature Film A, TV Show B or Video Game C has a Facebook game. Check out the interview in full here to learn much more about The Sims Social.
Are you digging The Sims Social still? Are you excited or disappointed at the prospect of branding gaining popularity in social games?
Showing posts with label branded facebook games. Show all posts
Showing posts with label branded facebook games. Show all posts
Saturday, December 10, 2011
Wednesday, October 5, 2011
To pick up Fast Five on Blu-ray, DVD at Walmart, better try Car Town
Branded Facebook game promotions are a dime a dozen these days, but turning a Facebook game into a store front? Now, that's something to twirl the mustache at. Cie Games announced that Car Town was the only place Fast Five fans could pre-order the Fast Five Blu-ray/DVD combo pack at Walmart. But since the movie released today in stores, fans can also take a trip to Walmart to score some in-game rewards.
Within Car Town, players could click on a giant Walmart-themed big rig to pre-order the pack through Walmart's online store, which would have scored them an exclusive in-game locker with a Fast Five-themed bullet-proof vest to display in their garages. Though, anyone who buys the game through Car Town or in stores will net themselves a virtual Armet Gurkha armored vehicle to race their friends with.
This is the culmination of a six month-long event made possible by Universal Partnerships & Licensing that displayed the movie's trailer within Car Town. And now players can complete missions inspired by the movie's storyline by racing cars directly taken from the film. And Car Town, which enjoys over 5.2 million monthly players, has had its branding throughout the Fast Five release.
"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Cie Games CEO Justin Choi. "Since the program began in April 2011, Car Town players have completed more than 200 million races in the virtual Rio de Janeiro race environment modeled after the movie's key location."
In other words, this was one giant Facebook game branding event, and Cie Games is far from the only developer that's in on the action. Zynga has already begun to integrate Indiana Jones into its Adventure World completely, while other studios like Ecko|Code build their business entirely around branded Facebook games. We've said it before and we'll say it again: Branding is huge in Facebook games. Our concern, however, is whether the games can grow in terms of gameplay amidst the allure of branding.
Have you followed the Fast Five event in Car Town since it started? What do you think of branding in Facebook games--has it gone too far or are you digging it? Sound off in the comments. Add Comment
There may not be another Zynga game in which Energy is more important than in Adventure World. Every switch thrown, every puzzle solved and beastie whacked costs you the Facebook game juice. Players often find themselves without Energy minutes into an Expedition. But this isn't the time for whining--it's time to show you the value of upgrading your Tools and how to do it.
Tools: The Game Changer
If you noticed, each piece of debris and monster has a life bar, and normally take multiple hits with your Whip or Machete to whittle down. This, of course, quickly becomes a waste in later Expeditions purely due to the amount of obstacles in your path. But increasing the amount of damage your various Tools inflict against said baddies could considerably reduce the Energy spend in-game.
For instance, say a Snake has three hit points and is Level 5. Since monsters can hit back in this game, it could take three to five Energy before an enemy goes down. Now, imagine if you had upgraded your Whip to Level 2. Offing that Snake would take just two to four Energy with a beefier Whip. The same situation applies to Tools like the Machete.
Adventure World Tool Shop inside
And Now For Your How-To
Adventure World Tool Shop outsideUpgrading your Tools in Adventure World is simple. All you need to do is head back to Base Camp from an Expedition, and look for a makeshift hut that should already be in place in your headquarters. When you click on the Tool Shop, a window will appear featuring all the Tools you've found thus far on your journeys. Click on the Tool you wish to upgrade.
Once you click on a Tool to upgrade, you'll notice that each Tool costs Coins to upgrade. That's it--no asking friends to help you out with materials or farming certain crops for special items. Just the goods you find during your travels in search of El Dorado. However, Coins are actually quite rare in this game, so you'll need to save and spend wisely.
When you have enough Coins for an upgrade, just click on the appropriate icon to pay up. Tool upgrades are also level-locked, meaning you must reach a certain level for most Tools before being able to upgrade them using Coins. If you're feeling impatient, you could always unlock access to those higher level Tools early using Adventure Cash.
Just One Small Catch...
However, some Tool upgrades do require an extra boost: your Tool Shop. Yes, the building itself can be upgraded, too. And this time, you will need items from your friends. (Just think of how things work in CityVille.) Luckily, you only have to do this about twice to unlock access to all of the game's Tools. Then, it's back onto leveling up to access new upgrades for Coins.
Adventure World Tool Shop Upgrade
Upgraded Tools are hands-down the way to go, if you want to save precious Energy for the good stuff, that is. You know, exploring ... uncovering the secrets of El Dorado? That kind of stuff. Your wallet might thank us later.
Click here to find all of our Adventure World Tips in one spot >
[Source: Zynga]
Have you upgraded your Tools in Adventure World yet? What other Energy-saving tips might you have for your fellow adventurers? Sound off in the comments. 1 Comment
Within Car Town, players could click on a giant Walmart-themed big rig to pre-order the pack through Walmart's online store, which would have scored them an exclusive in-game locker with a Fast Five-themed bullet-proof vest to display in their garages. Though, anyone who buys the game through Car Town or in stores will net themselves a virtual Armet Gurkha armored vehicle to race their friends with.
This is the culmination of a six month-long event made possible by Universal Partnerships & Licensing that displayed the movie's trailer within Car Town. And now players can complete missions inspired by the movie's storyline by racing cars directly taken from the film. And Car Town, which enjoys over 5.2 million monthly players, has had its branding throughout the Fast Five release.
"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Cie Games CEO Justin Choi. "Since the program began in April 2011, Car Town players have completed more than 200 million races in the virtual Rio de Janeiro race environment modeled after the movie's key location."
In other words, this was one giant Facebook game branding event, and Cie Games is far from the only developer that's in on the action. Zynga has already begun to integrate Indiana Jones into its Adventure World completely, while other studios like Ecko|Code build their business entirely around branded Facebook games. We've said it before and we'll say it again: Branding is huge in Facebook games. Our concern, however, is whether the games can grow in terms of gameplay amidst the allure of branding.
Have you followed the Fast Five event in Car Town since it started? What do you think of branding in Facebook games--has it gone too far or are you digging it? Sound off in the comments. Add Comment
There may not be another Zynga game in which Energy is more important than in Adventure World. Every switch thrown, every puzzle solved and beastie whacked costs you the Facebook game juice. Players often find themselves without Energy minutes into an Expedition. But this isn't the time for whining--it's time to show you the value of upgrading your Tools and how to do it.
Tools: The Game Changer
If you noticed, each piece of debris and monster has a life bar, and normally take multiple hits with your Whip or Machete to whittle down. This, of course, quickly becomes a waste in later Expeditions purely due to the amount of obstacles in your path. But increasing the amount of damage your various Tools inflict against said baddies could considerably reduce the Energy spend in-game.
For instance, say a Snake has three hit points and is Level 5. Since monsters can hit back in this game, it could take three to five Energy before an enemy goes down. Now, imagine if you had upgraded your Whip to Level 2. Offing that Snake would take just two to four Energy with a beefier Whip. The same situation applies to Tools like the Machete.
Adventure World Tool Shop inside
And Now For Your How-To
Adventure World Tool Shop outsideUpgrading your Tools in Adventure World is simple. All you need to do is head back to Base Camp from an Expedition, and look for a makeshift hut that should already be in place in your headquarters. When you click on the Tool Shop, a window will appear featuring all the Tools you've found thus far on your journeys. Click on the Tool you wish to upgrade.
Once you click on a Tool to upgrade, you'll notice that each Tool costs Coins to upgrade. That's it--no asking friends to help you out with materials or farming certain crops for special items. Just the goods you find during your travels in search of El Dorado. However, Coins are actually quite rare in this game, so you'll need to save and spend wisely.
When you have enough Coins for an upgrade, just click on the appropriate icon to pay up. Tool upgrades are also level-locked, meaning you must reach a certain level for most Tools before being able to upgrade them using Coins. If you're feeling impatient, you could always unlock access to those higher level Tools early using Adventure Cash.
Just One Small Catch...
However, some Tool upgrades do require an extra boost: your Tool Shop. Yes, the building itself can be upgraded, too. And this time, you will need items from your friends. (Just think of how things work in CityVille.) Luckily, you only have to do this about twice to unlock access to all of the game's Tools. Then, it's back onto leveling up to access new upgrades for Coins.
Adventure World Tool Shop Upgrade
Upgraded Tools are hands-down the way to go, if you want to save precious Energy for the good stuff, that is. You know, exploring ... uncovering the secrets of El Dorado? That kind of stuff. Your wallet might thank us later.
Click here to find all of our Adventure World Tips in one spot >
[Source: Zynga]
Have you upgraded your Tools in Adventure World yet? What other Energy-saving tips might you have for your fellow adventurers? Sound off in the comments. 1 Comment
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