That wasn't long, was it? Facebook games will once again have access to more of your personal information, Mashable reports. Just over a month ago, Facebook retracted its change to third-party applications (i.e. games) that would allow them to access your home address and mobile number due to feedback. Then, members of Congress brought the change into question, leading to a lengthy exchange between Facebook and US representatives Edward Markey (D-Massachusetts) and Joe Barton (R-Texas).
Facebook responded to the questioning with, "We have not yet decided when or in what manner we will re-deploy the permission for mobile numbers and addresses," Facebook Vice President of Global Public Policy Marne Levine said. "As noted above, we are evaluating whether and how we can increase the visibility of applications' requests for permission to access user contact information. We are also considering whether additional user education would be helpful."
New Permissions window
In other words, Facebook has every intention of bringing the change back. However, how clear the website will make it within that initial "Request for Permission" window is up in the air. According to Mashable, the above image wasn't enough for the disgruntled users. Later in its response to the representatives, Facebook noted adding another pop-up notifying users of this increased access could reduce click-through rates by as much as 3 percent, Mashable reports. Well, duh.
Mass. representative Markey reports that he will continue to watch Facebook, all the while the website recently released a new draft of its privacy policy that's far more legible than before. Yet this doesn't change the fact that games are about to get a lot more personal with your data.
[Image Credits: Masalai and Mashable]
What do you think of this change coming back to Facebook games? Will this cause you to stop playing them or play them differently?
Showing posts with label mashable. Show all posts
Showing posts with label mashable. Show all posts
Friday, January 6, 2012
Tuesday, September 27, 2011
Clarins looks to beautify Facebook with Spa Life, its first social game
Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn't stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a "mani-pedi" to facials and more.
Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.
According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."
Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.
For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.
Click here to Play Spa Life on Facebook Now >
Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment
Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.
According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."
Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.
For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.
Click here to Play Spa Life on Facebook Now >
Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment
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